Making time travel possible with AI

In one of our recent projects, Jungle Design took on the task of designing and constructing a time capsule for one of Sweden's largest pension funds. This innovative concept was developed in collaboration with Drum, a dynamic communication agency in Stockholm. Our mission was to explore the possibility of imagining retirement in a more engaging and relatable way.

We want people to see retirement as something positive, exciting, and thrilling, where they themselves can make a difference for what is to come. Petra Winberg - Brand Manager at SPP

While AI is an amazing new technology, it does have its limitations and biases. Luckily, we took a human-centered approach, making the time capsule inclusive and accessible to everyone. Interestingly, we applied one of the key principles from Ethan Mollick's book 'Co-Intelligence: Living and Working with AI' (Link below) in our AI work, which I discovered later on.

Be the human in the loop

This concept emphasizes the importance of human judgment and expertise when using AI or other complex systems. While it might be tempting to let AI handle everything due to its efficiency and speed, it's crucial to remember that AI doesn't actually understand—it simply predicts the next word in a sequence and can't distinguish truth from falsehood.

By actively engaging in the AI process, we ensured that we maintained control over the technology and its impact, making sure our solutions align with human values, ethical standards, and social norms. Without getting into specifics, just know that when AI isn't properly controlled in human imagery tasks, it can lead to unwanted results.

We showcased the project at Tech Arenan, the Nordic hub for innovation and entrepreneurship, at Tele2 Arena in Stockholm, Sweden. It got a fantastic reception and was even covered by Resumé, Sweden's leading business site for communication and marketing.

Watch a short teaser from SPP below

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